You already know where you need to go.
I help you get there.
✦
I'm Karine Parthenais — strategist, creator of The Work VACAY™, and the person business owners call when they're stuck, scattered, or quietly wondering if there's a better way to build what they're building.
Most business owners I work with aren't stuck because they don't know enough.
They're stuck because they haven't had the space — or the right questions — to trust what they already know.
Somewhere in your gut, you already have a sense of what needs to change. What to prioritize. Which direction to move. You've had the thought a hundred times — in the car, at 11pm, in the five quiet minutes before the day pulls you back under.
What you need is someone who can help you hear it clearly — and build a real plan around it.
That's what I do. I help business owners get unstuck, get clear, and get moving — with confidence, intention, and a strategy that actually fits their life.
Who I work with.
I work with business owners and teams who care deeply about what they're building.
You might be here if:
→ You're running hard but not sure you're running in the right direction.
→ You have a decision in front of you that you keep circling without landing.
→ Something about how you're working isn't sustainable — and you know it.
→ You can see the version of your business you want to build, but the path between here and there is murky.
→ You've outgrown the support you have, and you need someone who can actually think alongside you.
How I work.
Everything I do is grounded in the VACAY framework — a strategic methodology I created after 15 years of working with business owners across every kind of season.
It's built around five pillars: Visualize, Aim, Conquer, Adapt, and Yield. Together they create a complete arc — from reconnecting with your bigger picture, to making real decisions, to building a plan that holds up when the unexpected happens, to reflecting on what actually moved.
It's the framework behind The Work VACAY™ book and retreat practice. And it's how I work with every client — in 1:1 sessions, in group settings, and in the VACAY Table peer group. Not because it's the only way to think about strategy, but because it works. Season after season, business after business.
Meet karine.
Across industries, across stages, across every kind of challenge — the ones that show up on a spreadsheet and the ones that don't. I've sat with business owners in their best seasons and their hardest ones. And I've learned that the work of building a business is rarely about what it looks like on the surface.
How to work with me.
Intensive
Advisory
The Table
The Work VACAY™
On Stage
You already know, don't you.
You know the thing that needs to change. The direction you need to move. The decision you've been sitting with for longer than feels comfortable.
You don't need more information. You don't need another podcast or another planning template. You need someone to sit with you, ask the right questions, and help you trust what you already know.
That's what I do. And I'd love to do it for you.
What shifts when we work together.
"I always leave a session with Karine with a renewed sense of confidence and my sails set to kick…*ahem*...butt!"
"She's brilliant. Karine has a way of pulling the best out of you and helping you see your business through a different lens.
"I am much better at my job and deliver a far better service since working with Karine."
