A trusted voice in your corner. Season after season.
A seasonal strategic partnership for business owners who are done figuring it out alone — and ready for a thinking partner who actually knows their business.
Most business owners don't lack ideas. They lack someone to think with.
Someone who knows their business well enough to skip the context-setting. Who can see the patterns they're too close to see. Who asks the question that unlocks the decision they've been circling for weeks.
Someone who is genuinely in their corner — not just for a session, but for a whole season.
That's what the VACAY Advisory is. A strategic partnership built around the VACAY framework — structured across the season, flexible enough to meet you where you are, and grounded in a relationship that deepens over time.
This is for you if —
→ You're making real decisions with real stakes — and you want a thinking partner who knows your business, not just your brief.
→ You've outgrown the support around you. The people close to you are wonderful, but they're not running a business at your stage.
→ You want strategic continuity — not a fresh start every conversation. Someone who carries the context and sees the patterns.
→ You want a seasonal rhythm, not an endless retainer. Clear structure, intentional renewal, no guilt.
→ You do your best thinking when someone is thinking alongside you — challenging, questioning, and genuinely invested.
How the season works.
Each Advisory season runs for approximately four months, structured around the VACAY framework. Three touchpoints, one ongoing relationship, and async access in between.
Visualize + Aim
Season Opening Session — 90 minutes · Visualize + Aim
We start each season by stepping back. Where are you? Where are you going? What matters most in the months ahead? We build your seasonal priority document together — your north star for the season.
Conquer
Between Sessions — Async Support — Ongoing · Conquer
This is where you execute. And where I'm available. Send a voice note when you're stuck, facing a decision, or need to think out loud. Email when you need something in writing. I respond within two business days.
Adapt
Mid-Season Check-in — 60 minutes · Adapt
At the midpoint, we take the temperature. What's moved? What's shifted? What needs to change for the second half to be stronger than the first? We recalibrate — without judgment, without pretending a straight line was ever the plan.
Yield
Season Close — 60 minutes · Yield
We close every season properly. We look at what moved, what you learned, and what you want to carry forward. We celebrate — specifically and genuinely. And we make a clear-eyed decision together about what comes next.
3 Sessions
Opening · mid-season · close
Async Access
Voice notes + email, between sessions
4–5 clients
Maximum per season — genuinely boutique
What you can expect from me:
→ I will know your business.
Not just the headline version — the real one. The tensions, the patterns, the decisions that keep coming back. I take notes. I pay attention. I arrive prepared.
→ I will tell you the truth.
Kindly, but clearly. If I think you're heading the wrong direction, I'll say so. If I see a pattern that's holding you back, I'll name it. You're not paying for agreement.
→ I will ask better questions than you're asking yourself.
The ones that feel uncomfortable. The ones that unlock something. The ones you didn't know you needed until they landed.
→ I will be genuinely in your corner.
I work with a maximum of 4-5 Advisory clients per season. That means you get my real attention — not a stretched, distracted version of it.
What's included:
✓ Three facilitated sessions
Opening (90 min) · Mid-season Adapt check-in (60 min) · Season close Yield session (60 min)
✓ Async access between sessions
Voice notes and email. I respond within two business days. Use me when the thinking can't wait for the next session.
✓ Seasonal priority summary
Co-created in the opening session — your shared north star document for the season, updated at each touchpoint.
✓ Pre-session intake forms
Sent before each session so you arrive prepared and I arrive already thinking about you.
✓ Season close summary
A written reflection sent after the Yield session — key wins, learnings, what I observed in you, and your strategic focus for the season ahead.
The VACAY Advisory
One season · Approximately four months $2450| CAD Includes 3 sessions, full async access, seasonal priority summary, and season close summary.
Limited to 4-5 clients per season · Payment plans available · Applications reviewed on a rolling basis.
How to apply.
The Advisory is a relationship, not a transaction — so there's a short application process before we begin.
1. Submit a short application
Tell me about your business, where you are, and what you're looking for from a strategic partnership.
2. I'll review and respond within a few days
If it feels like a strong fit, I'll reach out to schedule a brief call so we can both sense-check the match.
3. If we're both a yes — we begin
I'll send your welcome guide, intake form, and we'll schedule your opening session.
Questions you might have.
The Advisory is structured around the VACAY framework — it gives the season a clear arc and methodology. It's also seasonal, meaning you evaluate and renew deliberately each season rather than drifting in an open-ended engagement. You're paying for strategic thinking, not accountability calls.
You send a voice note or email when something comes up between sessions — a decision you're wrestling with, something you want a second perspective on, a moment where you're stuck. I respond within two business days, usually with a voice note in return.
Approximately four months. At the end of each season we close properly and make an intentional decision about whether to continue. There's no lock-in beyond one season.
Absolutely — and it's the most natural path. The Intensive gives you a full day to experience how I work and leaves you with a clear seasonal plan. Many Advisory clients start there.
The two work well together — the Advisory is your private thinking partnership, The VACAY Table is your peer community. They serve different needs and complement each other for people who want both dimensions.
Running a business is one of the loneliest jobs there is.
Not because you don't have people around you. But because the decisions and doubts and directions can't always be shared with the people closest to you.
The Advisory is a trusted voice in your corner — season after season. Someone who knows your business, tells you the truth, and is genuinely invested in what you're building.
Limited to 4-5 clients per season · Applications open on a rolling basis
Not sure yet?
Get in touch and let's figure out together what makes most sense.
→ Contact